Aviva Life Insurance wanted to speak to a younger audience - Gen Ys who have just started on their careers. A generation that believes they would be living the good life in the future but spend no time planning for it right now. We needed to engage with and collect data from at least 10,000 prospects over a span of one month. This would provide the base for future one-to-one communication from Aviva.

We built a Time Machine. We called it the Aviva Futurator and it was open for 7 days at VivoCity, one of the largest malls in Singapore. Using latest HP touch screens and “Minority Report” style motion sensors, we built an interactive drag and drop experience that allowed the target to build their futures, complete with stretch limousines, designer beach villas and private jets.

We also launched the online version of Aviva Futurator, opening up this tool to a larger audience. Building on the same drag and drop wizardry, we allowed the online visitor to create their futures and post them up to Facebook and other social networks, sparking new and different conversations with their friends and family.

Bluecasting, email, Facebook connect and digital media was used to spread the word and announce the Futurator!

Nestle wanted to build a closer relationship with its Purina customers. The subject of pets in social environments was an obvious choice. We decided to jump on the bandwagon of an existing trend — people uploading videos of their pets doing something cute or funny — but we decided to turn this into fierce competition for the cutest or the funniest video. Players were given a new theme each week and they would have to upload an appropriate video of their pet according to that theme each week. The community would vote on the best and the winners would go into a final round to compete for the grand prize.

We developed themes that changed from week from week. Video themes were announced along with the invitation to submit entries. Once the winning video was announced, another theme was released. Winner of the themes were judged on popularity of the video, relevance to the theme & creativity.

Qualified videos were uploaded to the Purina competition Youtube channel and from there, the videos were shared via Facebook and Twitter. Videos with the most views would attain better positions and therefore higher chances of making into the next round.

The BaR is a popular Tequila in the Philippines and is usually consumed in social environments. Emperador wanted to take the social aspects of the product and bring it into the digital environment. Our solution was to create a compelling and engaging video that would attract and engage the naturally social and outgoing crowd in a natural and social environment, Facebook.

Our goal was twofold, we wanted to create content that was compelling enough to share and talk about and we wanted to increase the Emperador fan base. Once the fanbase was large enough, we could then use it as a low cost but highly effective communications channel in its own right to inform consumers of new product launches or social events around their area.

We used a facebook reachblock as well as smaller facebook ads to kick start the campaign until it reached critical mass and took on a life of its own.

“Build a S$20 million business from scratch. Do it within one year. And do it by entering a crowded and commoditized market with a completely new and untested sales and distribution model.”

This was our brief from Aviva, who had decided to enter the car insurance market in Singapore. Car insurance was typically sold via insurance agents in Singapore. Aviva had decided to enter with a pioneering “direct” model – the first of its kind in Asia: they would interact directly with prospects and customers through online quotations and e-commerce facilities.

Both speed and value were very important elements to convey to our audience and the caption “Real good deal from Aviva in just 60 Seconds” was used throughout our marketing initiatives. This played to the “kiasu” nature of the Singaporean consumer which is the desire to find a good deal, not just in price terms, but in terms of a better service proposition in that it played to the speed element of being able to get a reliable quote in just 60 seconds.

We built awareness around the offer via highly effective awareness-building media, primarily through the medium of taxi wraps, roadside billboards, car park barriers, drive-time radio. Applying the science and discipline of direct response communications, we developed demand-generating advertising via print and highly targeted online placements, using e-mail lists, online banner messaging and search.

Attending events can be a lonely, passive experience. Often, little is known about what delegates want to hear and their areas of interest are not always fully explored.

IBM wanted to change this. Boosting participation level, increasing engagement level, fostering information-sharing and gaining a deeper understanding of event participation were the elements highest on the agenda. Developing a mobile phone application seemed like the natural solution since most people revert to this personal device when bored, shy or in need of information. Rather than losing their interest, we now gave them a way to truly immerse themselves in the event on their terms, and through smart analytics, IBM gained valuable business intelligence that would allow them to identify hot prospects and inform the direction of future events. The application was developed in iOS, Android and Blackberry to ensure that the most important platforms were covered.

The registration process was automated via a unique barcode in the application allowing for authentication and identification of each delegate.

A personalised agenda allowed delegates to bookmark the talks they wished to attend, and plan their itinerary for the day. Reminders would inform the delegate where they would have to be next.

For the event organisers, tracking, collating and analysing delegates’ interest areas are now possible. This helped to improve and shape the content for future IBM events.

A 2-way communication between IBM and delegates was made possible with the Q&A feature. Delegates can answer questions posed by the speaker with the results being displayed on stage in real time. Delegates could interact with speakers or IBM through the application, asking questions or sending comments and engaging in conversation.

Estee Lauder wanted to inject fun and excitement into their 2011 Dinner & Dance. An opportunity for the company to appreciate their employees, the fun factor is important to create an excellent bonding session among the employees.

Themed “Heroes Versus Villains”, we were engaged as the creative and technology agency to design and develop the event layout, all the Premiums and a funky website that not only provided information prior to the event, but also allowed employees to share memories during and after the event.

Reflecting the interesting contrast in the theme, the print invite incorporated a turning mechanism to reveal a pair of hero & villain at any one time.

Estee Lauder wanted to add a touch of “Singapore” into the design while staying true to the theme. We selected the magnificent Marina Bay night skyline, which complemented the theme perfectly.

Every single detail was carefully considered to fit to the theme, right down to the creation of a unique menu. The dishes were presented in the form of a comic strip, with each superhero or villain presenting each of the dishes in comical speech bubbles.

After 2 years of growth, Avivas’ market share was starting to plateau and sales were declining. Early adopters had already tried this new way of buying car insurance in Singapore — Direct. Our challenge now was to convince the rest of the market that buying insurance direct was easy and more convenient than going through their broker. The main issue: Insurance is a low interest category. Our solution was to develop a fun driving game and inject relevant Aviva Car Insurance details throughout the game, educating prospective customers about this new buying process and the Aviva product details in the process.

To start the game, the player needs to select a car model and their preferred color from a range of options.

In order to simulate actual driving conditions in Singapore, we used real roads and expressways by utilising Google Maps. Players only have 60 seconds to complete each mini-game, which is the same time it takes to get a quote from Aviva online.

Through the scores on the leaderboard, the player can find out how safe they are as a driver and the top 3 win big prizes.

Power98 wanted to engage its audience on the move. Net Geners crave for interactivity and information at the tips of their fingers. Taking advantage of the enormous popularity of mobile applications, we built the Power 98 App for iOS and Android, allowing everyone to listen to their favorite station on the move.

Built for the Net Geners, the Social Map feature enables them to:

• Pin the memory and location to the song that’s playing.
• Write a note about the memory the song evokes.
• Share the memory on Facebook, Twitter and the Power 98 website!

Simple font type, understated colors and a streamlined layout were adopted to achieve a clean and modern look. Above all, the goal was to let the content shine through the simplicity.

Power98 needed to inject energy, dynamism and most importantly, music, into its website. Inspired by sound waves and the possibilities HTML5 affords, we infused fluidity, movement and a sense of rhythm into otherwise dull page transitions.

Net Geners live and breathe digital. They are natural collaborators, and interactivity is the norm. To better engage this target audience, a social map feature was created. Listeners can pin memories to songs and locations and share them with others.